Privacy policy of the Diet&Fit website and store

Good morning!

Formal information at the beginning – the administrator of the store is Adam Stachowiak, running a business under the name “Diet&Fit”, ul. Cisowa 11a, 62-090 Cerekwica, NIP: 7811778062

provides a privacy policy that was created in the question and answer form. The choice of form was dictated by the care for transparency and readability of the presented information.

If you have any doubts regarding the privacy policy, you can contact us at any time by sending a message to adam@dietandfit.pl

# 1: Who is the controller of your personal data?

The administrator of your personal data is Adam Stachowiak, running a business under the name “Diet&Fit”, ul. Cisowa 11a, 62-090 Cerekwica, NIP: 7811778062.  

# 2: Who can you contact regarding the processing of your personal data?

As part of the implementation of personal data protection in our organization, we have decided not to appoint a personal data protection officer due to the fact that in our situation it is not mandatory. In matters related to the protection of personal data and broadly understood privacy, you can contact the e-mail address adam@dietandfit.pl.

# 3: What information do we have about you?

Depending on the purpose, we may process the following information about you:

  • name and surname,
  • residence address,
  • business address,
  • Tax Identification Number,
  • e-mail address,
  • telephone number,
  • data contained in correspondence sent to us,
  • bank account number,
  • IP address,
  • image (profile photo),
  • products you viewed in the store
  • details regarding placed orders,
  • details about abandoned carts,
  • activity in relation to messages sent as part of the newsletter,
  • information about the operating system and web browser you are using
  • viewed by members of the public,
  • time spent on the website,
  • transitions between individual subpages,
  • clicks on individual links,
  • the source from which you came to our website,
  • the age range you are in
  • Your gender,
  • Your approximate location limited to town,
  • Your interests based on your online activity.

We have precisely described the scope of data processed for each processing purpose. Information on this can be found later in this policy.

§ 4: Where do we get your personal data from?

In most cases, you provide it to us yourself. This happens when:

  • you register a user account,
  • you place an order in the store,
  • you submit a complaint or withdraw from the contract,
  • you sign up for the newsletter,
  • you add a comment or review about the product,
  • you contact us.

Furthermore, some information about you may be automatically collected by the tools we use:

  • The store and newsletter system mechanisms collect your IP address.
  • The store mechanism collects information about the products you have viewed and details of orders placed, including unfinished ones.
  • The newsletter system mechanism collects information about your activity in relation to the content sent to you as part of the newsletter, such as opening messages, clicking links, etc..
  • Google Analytics collects a range of information about how you use our store.

# 5: Is your data secure?

We care about the security of your personal data. We have analyzed the risks associated with each of our data processing processes and then implemented appropriate security and personal data protection measures. We constantly monitor the status of our technical infrastructure, train our staff, review the procedures used, and implement necessary improvements. If you have any questions regarding your personal data, please contact us at adam@dietandfit.pl.

# 6: For what purposes do we process your personal data?

There is more than one of these purposes. Below is a list of these, followed by a more detailed explanation. We have also assigned the appropriate legal basis for processing to each purpose.

  • Registration and maintenance of a user account – Article 6 paragraph 1 letter b of the GDPR,
  • Order processing – Article 6 paragraph 1 letter b of the GDPR,
  • Handling complaints or withdrawals from the contract – Article 6 paragraph 1 letter f of the GDPR,
  • Sending the newsletter – Article 6 paragraph 1 letter a of the GDPR,
  • Handling comments or product reviews – Article 6 paragraph 1 letter a of the GDPR,
  • Handling correspondence – Article 6 paragraph 1 letter f of the GDPR,
  • Fulfillment of tax and accounting obligations – Article 6 paragraph 1 letter b of the GDPR c GDPR,
  • creating an archive for the possible need to defend, establish, or pursue claims, as well as to identify returning customers – Art. 6, paragraph 1, letter f GDPR,
  • own marketing – Art. 6, paragraph 1, letter f GDPR,
  • analysis, statistics, and optimization – Art. 6, paragraph 1, letter f GDPR.

Orders – details

When placing an order in the store, you must provide the data necessary to fulfill the order. Depending on the details of the order, the data directory may vary. For example, if you order physical products, we need to know the address to which the order can be delivered. If you request an invoice for a company, we need to know your Tax Identification Number (NIP) and business address. Providing this data is voluntary, but necessary to place an order.

Furthermore, our system used to manage the order process saves your IP address used to place the order.

Each order is saved in our database, which means that your personal data assigned to the order also includes information about the order, such as the products ordered, selected payment method, selected delivery method, and payment date.

Data collected in connection with an order is processed for the purpose of performing the contract concluded by placing an order (Article 6, paragraph 1, letter b of the GDPR), issuing an invoice (Article 6, paragraph 1, letter c of the GDPR in connection with the provisions governing invoicing), including the invoice in accounting records and fulfilling other tax and accounting obligations (Article 6, paragraph 1, letter c of the GDPR in connection with the provisions governing tax and accounting obligations), as well as for archival purposes for the possible need to defend, establish, or pursue claims, as well as to identify returning customers, which constitutes our legitimate interest (Article 6, paragraph 1, letter f of the GDPR).

Order data will be processed for the time necessary to fulfill the order, and then until the statute of limitations for claims under the concluded contract expires. Please also remember that we are obligated to retain accounting records, which may contain your personal data, for the period required by law.

Complaints and withdrawals from the contract – details

If you submit a complaint or withdraw from the contract, you are providing the personal data contained in the complaint or declaration of withdrawal, which includes your name, address, telephone number, email address, and bank account number. Providing this data is voluntary, but necessary to submit a complaint or withdraw from the contract.

The data provided to us in connection with submitting a complaint or withdrawing from the contract are used to carry out the complaints or withdrawal procedure, and then for archiving purposes, which constitutes our legitimate interest (Article 6, paragraph 1, letter f of the GDPR).

Data will be processed for the time necessary to complete the complaint or withdrawal procedure. Complaint documents will be stored until the warranty period expires. Withdrawal declarations will be stored along with accounting records for the period required by law.

Newsletter – details

By subscribing to the newsletter, you provide us with your name and email address. Providing your data is voluntary, but necessary to subscribe to the newsletter.

Furthermore, our newsletter system records your IP address used to sign up for the newsletter, determines your approximate location, the email client you use for email, and tracks your actions in connection with the messages sent to you. Therefore, we also have information about which messages you have opened, which links you have clicked, etc.

The data you provide to us when subscribing to the newsletter is used to send you the newsletter, and the legal basis for its processing is your consent (Article 6, Section 1, Letter a of the GDPR) expressed when subscribing to the newsletter. When it comes to processing information that does not originate from you but was collected automatically by our mailing system, we rely on our legitimate interest (Article 6, Section 1, Letter f of the GDPR) in analyzing the behavior of newsletter subscribers to optimize mailing activities.

You can unsubscribe from the newsletter at any time by clicking the dedicated link in every newsletter message or by simply contacting us. Despite unsubscribing from the newsletter, your data will still be stored in our database to identify returning subscribers and to defend any claims related to sending you the newsletter, in particular to demonstrate your consent to receive the newsletter and the time of its withdrawal, which constitutes our legitimate interest referred to in Article 6(1)(f) of the GDPR.

You can modify your data provided for the newsletter at any time by clicking the appropriate link in every newsletter message or by simply contacting us.

Comments and product reviews – details

When adding a comment or review about a product, you must provide at least a username that will be assigned to the comment or review (the name may contain personal data, such as your first or last name) and an email address. Providing this data is voluntary, but necessary to add a comment or review. You can also add your avatar (it may contain your image, e.g., a photo) and provide your website address, but this is not mandatory.

The data provided in connection with adding a comment or review will be processed for the purpose of publishing the comment or review on the website. The basis for processing is your consent (Article 6, paragraph 1, letter a) resulting from submitting the form for posting a comment or opinion. You can withdraw your consent at any time by requesting the deletion of your comment or opinion.

Your comment or opinion will be publicly available on the website for as long as it is available online, unless you request its deletion sooner. You can also modify the content of your comment at any time, as well as modify the data assigned to it as the person who added the comment or opinion.

Correspondence handling – details

By contacting us, you naturally provide us with your personal data contained in the correspondence, in particular your email address and name. Providing your data is voluntary, but necessary to establish contact.

In this case, your data is processed for the purpose of contacting you, and the basis for processing is Article 6(1)(f) of the GDPR, i.e., our legitimate interest. The legal basis for processing after contact is our legitimate interest in archiving correspondence to ensure we can prove certain facts in the future (Article 6(1)(f) of the GDPR).

The content of correspondence may be archived, and we cannot clearly determine when it will be deleted. You have the right to request a history of your correspondence with us (if it was subject to archiving), as well as to request its deletion, unless archiving is justified by our overriding interests, e.g., defense against potential claims from you.

Tax and accounting obligations – details

If we issue an invoice to you, it is part of our accounting records, which will be retained for the period required by law. In such a situation, your personal data is processed for the purpose of fulfilling our tax and accounting obligations (Article 6, paragraph 1, letter c of the GDPR in conjunction with the provisions regulating tax and accounting obligations).

Archive – details

As part of the description of the individual purposes of personal data processing above, we have indicated the retention periods for personal data. These periods are often related to our archiving of certain data for the purpose of ensuring the ability to prove certain facts in the future, to reconstruct the course of our relationship with the client, to conduct correspondence, to defend, establish, or pursue claims. In this respect, we rely on our legitimate interest, referred to in Article 6, paragraph 1, letter c of the GDPR. f GDPR.

Own Marketing – Details

Our store uses an abandoned cart recovery mechanism. If you start the ordering process but don’t complete it, our system will record this fact in order to take actions to encourage you to finalize the order. These actions may include, in particular, sending you an email encouraging you to finalize the order or displaying targeted advertising while browsing the internet.

Our store may also collect information about your activity and, based on this, display targeted advertising to you while browsing the internet. However, if you are not a registered user, the information used for this purpose does not constitute personal data. Only when it is combined with your personal data collected in your user account does it become personal data.

We carry out the activities described above based on our legitimate interest, referred to in Article 6(1)(f) of the GDPR, in marketing our own products.

Analysis, Statistics, Optimization – Details

We collect statistical information about user behavior when browsing our websites, such as clicks on links, transitions between subpages, time spent on individual pages, etc. We analyze this information to optimize our websites for user experience, effectiveness, and conversions. In most cases, the information processed in this way does not constitute personal data. The exception is if you are a registered user. In such cases, we may combine this information with your other data collected in your user account.

We carry out the activities described above based on our legitimate interest referred to in Article 6(1)(f) of the GDPR. f GDPR, which involves optimizing our websites.

# 7: How long will we store your personal data?

Data storage periods are indicated separately for each processing purpose. You will find this information within the details dedicated to each separate processing purpose.

# 8: Who are the recipients of your personal data?

We would venture to say that modern business cannot do without services provided by third parties. We also use such services. Some of these services involve the processing of your personal data. External service providers involved in the processing of your personal data include:

  • hosting provider that stores data on the server,
  • cloud computing service provider where backups are stored that may contain your personal data,
  • mailing system provider where your data is stored if you are a newsletter subscriber,
  • CRM system provider where we store your data to improve customer service and for archival purposes,
  • invoicing system provider where your data is stored for the purpose of issuing invoices,
  • accounting office that processes your data visible on invoices,
  • law firm that accesses data if necessary to provide legal assistance on our behalf. thing,
  • the entity providing technical support services, which obtains access to data if the technical work carried out concerns areas in which personal data is located,
  • other subcontractors, which obtain access to data if the scope of their activities requires such access.

Your personal data may also be transferred to tax offices to the extent necessary to fulfill tax, settlement, and accounting obligations. This includes, in particular, all declarations, reports, statements, and other accounting documents containing your personal data.

Furthermore, if necessary, your personal data may be shared with entities, bodies, or institutions authorized to access data under the law, such as police and security services, courts, and prosecutors’ offices.

Furthermore, we use tools that collect a variety of information about you related to your use of our store. This includes, in particular, the following information:

  • information about the operating system and web browser you are using,
  • pages viewed,
  • time spent on the website,
  • transitions between individual subpages,
  • clicks on individual links,
  • the source from which you accessed our website,
  • your age range,
  • your gender,
  • your approximate location limited to a town.
  • your interests determined based on your online activity.

In our opinion, this information itself does not constitute personal data. Because this information is collected by the external tools we use, this information is also processed by the tool providers under the terms and conditions set out in their terms and conditions and privacy policies. Generally, this information is used to provide and improve services, manage them, develop new services, measure advertising effectiveness, protect against fraud and abuse, and personalize content and ads displayed on individual services, websites, and applications. We have tried to describe this in detail later in this policy, within the explanations dedicated to each tool.

# 9: Do we transfer your data to third countries or international organizations?

Yes, some of the processing of your personal data may involve transferring it to third countries.

We transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular in the USA. The providers of these tools guarantee an adequate level of personal data protection through appropriate compliance mechanisms provided for by the GDPR, in particular by joining the Privacy Shield program or using standard contractual clauses.

Personal data is stored on servers located in third countries within the following tools:

  • Mailerlite mailing system – in terms of your name, email address, IP address, and statistical information related to your responses to the messages we send,
  • Google services, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland – in terms of all data processed within Google services, including data contained in files synchronized with Google Drive.

We would also like to remind you that we use external tools that may collect anonymous information about you. We have mentioned this several times in this policy, including in response to the previous question. The providers of these tools often use servers located around the world, particularly in the United States of America (USA), to store the information they collect.

# 10: Do we use profiling? Do we make automated decisions based on your personal data?

We do not make decisions about you based solely on automated processing, including profiling, that would produce legal effects for you or significantly affect you in a similar way.

Yes, we use tools that can take specific actions depending on the information collected through tracking mechanisms, but we believe that these actions do not have a significant impact on you because they do not differentiate your situation as a customer, do not affect the terms of the contract you may enter into with us, etc.

By using certain tools, we can, for example, target you with personalized advertisements based on your previous actions on our website or suggest products that may be of interest to you. This is referred to as so-called Behavioral advertising. We encourage you to deepen your knowledge about behavioral advertising, particularly regarding privacy issues.

We emphasize that the tools we use do not provide access to information that would allow you to be identified. The information we are talking about here is, in particular:

  • information about the operating system and web browser you are using,
  • pages viewed,
  • time spent on the website,
  • transitions between individual subpages,
  • the source from which you accessed our website,
  • your age range,
  • your gender,
  • your approximate location limited to the town,
  • your interests determined based on your online activity.

We do not combine the information indicated above with your personal data contained in in our databases. This information is anonymous and does not allow us to identify you. This information is stored on the servers of the providers of individual tools, and these servers can most often be located all over the world.

# 11: What rights do you have in connection with the processing of your personal data?

The GDPR grants you the following potential rights in connection with the processing of your personal data:

  • the right to access your data and receive a copy of it,
  • the right to rectify (correct) your data,
  • the right to have your data deleted (if you believe there is no basis for us to process your data, you can request that we delete it),
  • the right to restriction of data processing (you can request that we limit data processing only to storing it or performing activities agreed upon with you, if in your opinion we have incorrect data or we are processing it without justification),
  • the right to object to data processing (you have the right to object to data processing based on a legitimate interest; you should indicate the specific situation that, in your opinion, justifies us ceasing the processing covered by the objection; we will cease processing your data for these purposes unless we demonstrate that the grounds for our data processing override your rights or that your data is necessary for us to establish, pursue, or defend legal claims),
  • the right to data portability (you have the right to receive from us, in a structured, commonly used, machine-readable format, the personal data you provided to us under a contract or your consent; you can instruct us to transmit this data directly to another entity),
  • the right to withdraw consent to personal data processing if you have previously given such consent You have expressed the right to lodge a complaint with a supervisory authority (if you find that we are processing your data unlawfully, you may submit a complaint to the President of the Personal Data Protection Office or another competent supervisory authority).

    The principles related to the implementation of the rights indicated above are described in detail in Articles 16-21 of the GDPR. We encourage you to familiarize yourself with these provisions. We consider it necessary to explain to you that the rights indicated above are not absolute and will not apply to all processing of your personal data.

    We emphasize that you always have one of the rights indicated above – if you believe that we have violated personal data protection regulations in the processing of your personal data, you have the right to lodge a complaint with the supervisory authority (the President of the Personal Data Protection Office).

    You can always contact us to request information about what data we hold about you and the purposes for which we process it. Simply send a message to adam@dietandfit.pl. However, we have made every effort to ensure that the information you are interested in is comprehensively presented in this privacy policy. You can also use the email address provided above for any questions regarding the processing of your personal data.

    # 12: Do we use cookies and what are they exactly?

    Our store, like almost all other websites, uses cookies.

    Cookies are small text files stored on your end device (e.g., computer, tablet, smartphone) that can be read by our IT system (first-party cookies) or third-party IT systems (third-party cookies). Cookies can store and save certain information, which can then be accessed by IT systems for specific purposes.

    Some of the cookies we use are deleted after the end of the web browser session, i.e., after closing it (so-called session cookies). Other cookies are stored on your end device and enable us to recognize your browser the next time you visit the website (persistent cookies).

    # 13: On what basis do we use cookies?

    We use cookies based on your consent, except when cookies are necessary for the proper provision of services to you electronically.

    Regarding your consent to cookies, we accept the option where you express such consent through the settings of your web browser or additional software supporting cookie management. We assume that you agree to all cookies we use that are not blocked by your browser or additional software you use.

    Please note that disabling or limiting the use of cookies may prevent you from using some of the features available in our store and may cause difficulties in using our store, as well as many other websites that use cookies. For example, if you block cookies from social media plugins, buttons, widgets, and social features implemented in our store may not be available to you.

    # 14: Can you disable cookies?

    Yes, you can manage cookie settings within your web browser. You can block all or selected cookies. You can also block cookies from specific websites. You can also delete previously saved cookies and other website and plug-in data at any time.

    Web browsers also offer the option of using incognito mode. You can use it if you don’t want information about visited websites and downloaded files saved in your browsing and download history. Cookies created in incognito mode are deleted when you close all incognito windows.

    Furthermore, there are tools available online that allow you to control certain types of cookies, in particular to collectively manage behavioral advertising settings.

    Please note that disabling or limiting the use of cookies may prevent you from using some of the features available in our store and may cause difficulties in using our store, as well as many other websites that use cookies. For example, if you block cookies from social media plugins, buttons, widgets, and social features implemented in our store may not be available to you.

    # 15: For what purposes do we use first-party cookies?

    First-party cookies are used to ensure the proper functioning of individual store mechanisms, such as maintaining your session after logging in to your account, remembering recently viewed products, and products added to your cart.

    First-party cookies also store information about your cookie settings defined through the cookie management mechanism.

    First-party cookies are also used to manage the abandoned cart recovery mechanism.

    # 16: What third-party cookies are used?

    The following third-party cookies are used within our store:

    • Google Analytics,
    • Google Tag Manager,
    • Google AdWords,
    • Google AdSense,
    • Facebook Custom Audiences,
    • Facebook, (social media cookies),
    • Disqus,
    • Vimeo.

    Details regarding individual third-party cookies are described below.

    Google Analytics – details

    We use Google Analytics, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We do this based on our legitimate interest in creating and analyzing statistics to optimize our websites.

    To use Google Analytics, we have implemented a special Google Analytics tracking code in our website code. The tracking code uses cookies from Google LLC for the Google Analytics service. You can block the Google Analytics tracking code at any time by installing the browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout.

    Google Analytics automatically collects information about your use of our website. The information collected in this way is most often transferred to and stored by Google servers, which may be located worldwide.

    Due to our activated IP anonymization, your IP address is shortened before being forwarded. Only in exceptional cases is the full IP address transferred to Google servers and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is generally not combined with other Google data.

    We emphasize that we do not collect any data as part of Google Analytics that would allow you to be identified. Therefore, the data collected as part of Google Analytics does not constitute personal data for us. The information we have access to within Google Analytics includes, in particular:

    • information about the operating system and web browser you are using,
    • the subpages you view within our store,
    • time spent in our store and on its subpages,
    • transitions between individual subpages,
    • the source from which you accessed our store.

    Furthermore, we use the following Advertising Features within Google Analytics:

    • demographic reports and interests,
    • remarketing,
    • ad reporting features, user ID.

    We also do not collect personal data as part of the Advertising Features. The information we have access to includes, in particular:

    • your age range,
    • your gender,
    • your approximate location limited to a city,
    • your interests determined based on online activity.

    Google Analytics and Google Analytics 360 have been certified by the independent ISO 27001 security standard. ISO 27001 is one of the most widely recognized standards in the world and certifies that the systems supporting Google Analytics and Google Analytics 360 meet the relevant requirements.

    If you are If you are interested in details about how Google uses data from websites and apps that use Google services, we encourage you to read this information: https://policies.google.com/technologies/partner-sites.

    Google Tag Manager – details

    We use Google Tag Manager, a tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, which allows us to manage tags, which are small snippets of code that allow us to

    monitor user traffic and behavior, collect information about advertising effectiveness, and

    take actions to improve our store. Google Tag Manager

    Does not collect any information that identifies you, however, this tool triggers other tags that may, in turn, collect data.

    Google AdWords – details

    We use the remarketing features available within the Google AdWords system operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We carry out these activities based on our legitimate interest in marketing our own products or services.

    When you visit our website, a Google remarketing cookie is automatically placed on your device, which collects information about your activity on our store. Using the information collected in this way, we can display ads to you within the Google Network based on your behavior on our store. For example, if you view a product, this information will be recorded by the remarketing cookie, which will allow us to target you with an ad for that product or any other ad we deem appropriate. This ad will be displayed to you within the Google Network while you use the internet, browse other websites, etc.

    We emphasize that, when using Google Ads, we do not collect any data that would allow you to be identified. Any data combinations that become personal data may be performed by Google, but we are no longer responsible for this, as Google performs these activities based on a contract concluded with you as a user of Google services.

    When using Google AdWords, we are only able to define the audiences we would like our ads to reach. Based on this, Google decides when and how to present our ads to you.

    Further processing of this information only takes place if you have consented to Google linking your browsing history to your account and using information from your Google account to personalize the ads displayed on websites. In this case, Google will use your data to create and define target group lists for cross-device remarketing purposes. For this purpose, Google combines temporarily collected information with other data it holds to create target groups.

    If you do not want to receive personalized ads, you can manage your ad settings directly on the Google website: https://adssettings.google.com/.

    If you are interested in details about how Google uses data from websites and apps that use Google services, we encourage you to read this information: https://policies.google.com/technologies/partner-sites.

    Google AdSense – details

    We display advertisements on our websites as part of the Google AdSense network operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. We do this based on our legitimate interest in monetizing the content we publish.

    In connection with the display of advertisements on our website as part of the AdSense network, our website contains ad tags that instruct your web browser to request advertising content from Google servers. Along with the advertising content, the server also sends a cookie. Cookies are used to display advertisements based on your previous visits to our website or other websites. AdSense also uses cookies to improve the quality of advertisements. Common uses include: Targeting ads based on topics that interest you, improving campaign performance reports, and skipping ads you’ve already seen.

    We emphasize that, when using Google AdSense, we do not collect any data that would allow you to be identified. Any combination of data into personal data may be performed by Google, but we are no longer responsible for this, as Google performs these activities based on a contract concluded with you as a user of Google services.

    Further processing of information only takes place if you have consented to Google linking your browsing history to your account and using information from your Google account to personalize the ads displayed on websites. In this case, Google will use your data to create and define target group lists for cross-device remarketing purposes. For this purpose, Google combines the temporarily collected information with other data it holds to create target groups.

    If you do not want to receive personalized ads, you can manage your ad settings directly on Google: https://adssettings.google.com/.

    If you are interested in details about Google’s use of data from websites and apps that use Google services, we encourage you to read this information: https://policies.google.com/technologies/partner-sites.

    Facebook Custom Audiences – details

    As part of the Facebook Ads advertising system provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, we use the Custom Audiences feature to deliver targeted advertising messages to specific groups of users. We carry out these activities based on our legitimate interest in marketing our own products or services.

    To target you with personalized ads based on your behavior on our store, we have implemented Facebook Pixel on our website, which automatically collects information about your use of our website. The information collected in this way is most often transferred to Facebook servers, which may be located around the world, in particular in the United States of America (USA).

    The information collected by Facebook Pixel is anonymous, meaning it does not allow us to identify you. Depending on your activity on our sites, you may reach specific audiences, but we do not identify individuals within these groups in any way.

    However, we inform you that Facebook may combine the information we collect with other information about you collected through your use of Facebook and use it for its own purposes, including marketing. We no longer control such Facebook activities, and you can find information about them directly in Facebook’s privacy policy: https://www.facebook.com/privacy/explanation. You can also manage your privacy settings from your Facebook account. You will find useful information on this matter here: https://www.facebook.com/ads/settings.

    Social Media Tools – Details

    Our website uses plugins, buttons, and other social media tools, hereinafter collectively referred to as “plugins,” provided by social media sites such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest.

    When you display our website containing a plugin from a given social media site, your browser transmits information about your visit to the administrator of that social media site. Because the plugin is a part of the social media site embedded in our website, your browser sends information about the request to download the content of the social media site onto our website.

    Plug-ins collect certain information about you, such as your user ID, the website you are visiting, the date and time, and other information about your web browser.

    Social media operators use some of this information to personalize your browsing experience on our site. For example, when you visit a page with a “Like” button, the social media operator needs to know who you are to show you which of your friends also like our site.

    Information collected by plug-ins may also be used by social media operators for their own purposes, such as improving their own products, creating user profiles, analyzing and optimizing their own activities, and targeting advertisements. We have no real influence over how the information collected by plugins is subsequently used by social media administrators. Details on this matter can be found in the terms and conditions and privacy policies of individual social media sites.

    Social media plugins collect and transmit information to the administrators of those sites even when you browse our website without being logged in to your social media account. However, in such cases, your browser sends a more limited set of information.

    If you’re logged in to one of the social media sites, the site administrator will be able to directly assign your visit to our website to your profile on that social media site.

    If you do not want social media sites to associate data collected during your visits to our website directly with your profile on that site, you must log out of that site before visiting our site. You can also completely prevent plugins from loading on the site by using appropriate browser extensions, such as script blockers.

    Furthermore, using some plugins may result in the publication of certain information within your social media profiles. For example, information about clicks on the “Like” button may be available on your Facebook timeline. Of course, if you share content on your social media using plugins embedded on our site, this sharing will naturally be visible on your profile.

    Regarding details related to the processing of information collected by plugins by social media administrators, in particular the purpose and scope of data collection and their further processing and use by administrators, as well as contact options and your rights in this regard and the ability to make settings to protect your privacy, everything can be found in the privacy policies of individual service providers:

    • Facebook – https://www.facebook.com/privacy/explanation,

    # 17: Do we track your behavior within our store?

    Yes, we use Google Analytics, Google AdWords, Hotjar, and Facebook Custom Audiences, which collect information about your activities on our store. These tools are described in detail in the question about third-party cookies, so we will not repeat this information here.

    # 18: Do we send you targeted advertising?

    Yes, we use Facebook Ads and Google Ads, which allow us to target ads to specific target groups defined based on various criteria such as age, gender, interests, profession, job, and previous activities within our store. These tools are described in detail in the question about third-party cookies, so we will not repeat this information here.

    § 19: How can you manage your privacy?

    The answer to this question can be found in many places in this privacy policy, when describing individual tools, behavioral advertising, cookie consent, etc. However, for your convenience, we have collected this information again in one place. Below you will find a list of options for managing your privacy.

    # 20: What are server logs?

    Using the store involves sending queries to the server where the store is stored. Each query sent to the server is saved in the server logs.

    Logs include, among other things, your IP address, server date and time, information about the web browser and operating system you are using. Logs are saved and stored on the server.

    The data stored in server logs is not associated with specific individuals using the website and is not used by us to identify you.

    Server logs are only auxiliary material used to administer the website, and their contents are not disclosed to anyone other than those authorized to administer the server.

    # 21: Is there anything else you should know?

    As you can see, the topic of personal data processing, the use of cookies, and managing privacy in general is quite complex. We have made every effort to ensure that this document provides you with the most comprehensive knowledge possible on the issues important to you. If anything is unclear, you would like to learn more, or simply talk about your privacy, please contact us at adam@dietandfit.pl.